The Brief:
A collection of visual booklets that will come with a cover sleeve, which will aim to help people who have become disconnected with nature due to work and other lifestyle choices, to reconnect with nature and the natural world.
Solution:
‘The Nature Way’ is an antidote to the ever chaotic-demands of 21st century life. Designed to fit in a person's pocket, 'The Nature Way' is a collection of nature themed activity books along with a series of stickers, that use minimalistic, naive illustrations to encourage audiences to reconnect with nature and the outside world.
‘The Nature Way’ is an antidote to the ever chaotic-demands of 21st century life. Designed to fit in a person's pocket, 'The Nature Way' is a collection of nature themed activity books along with a series of stickers, that use minimalistic, naive illustrations to encourage audiences to reconnect with nature and the outside world.
The following mock-ups show how ‘The Nature Way’ could be used including:
1. Small newspaper advertisements providing a stark, simple contrast to the often-melodramatic headlines and articles .
2. Social media adverts offering people the chance to get off their phone by reconnecting with nature.
3. Street posters encouraging people to think about the small changes they could make to improve their lives and wellbeing.
